Direct mail has long been considered an effective marketing tool. Now, in this digital age, direct email marketing has taken over. It has many advantages including cost, flexibility and immediacy.
Unlike direct mail, email marketing campaigns are not constrained by weight limits or postal restrictions. Email marketing is instant and allows multiple links to be imbedded in the message, driving traffic to company websites.
Email marketing is also likely to be better targeted than most other forms of marketing since lists are frequently refreshed with new recipients signing on and others using the self cleaning deregistration facility.
And without print costs to contend with, envelopes to buy and address, and postage to pay for, email marketing is an economic solution that is available to companies of all sizes.