Email marketing

Direct mail has long been considered an effective marketing tool. Now, in this digital age, direct email marketing has taken over. It has many advantages including cost, flexibility and immediacy.

Unlike direct mail, email marketing campaigns are not constrained by weight limits or postal restrictions. Email marketing is instant and allows multiple links to be imbedded in the message, driving traffic to company websites.

Email marketing is also likely to be better targeted than most other forms of marketing since lists are frequently refreshed with new recipients signing on and others using the self cleaning deregistration facility.

And without print costs to contend with, envelopes to buy and address, and postage to pay for, email marketing is an economic solution that is available to companies of all sizes.

Email design

Of course, however strong the message, it must be well presented if it is to gain the attention it deserves. This is why creative email design is so important to any email marketing campaign – email design that makes the most of the flexibility of this media.

Animation, links, forms, sign-ups, downloads and response facilities are all tools in email design.

Another important element of email design is use of technical knowledge to overcome mail delivery problems and over-energetic Spam filters that can sometimes block even welcome messages.

Email marketing solutions

Data protection issues are of particular importance in email marketing solutions since it is imperative that legitimate messages that have been requested should not be confused with Spam. High rejection rates, use of inappropriate email lists, or invalid email addresses can turn email marketing solutions into nightmares as service providers refuse to distribute emails from the same list.

But provided good design and mailing list maintenance practices are adhered to, email marketing solutions can be extremely effective in presenting your business proposition.

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